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Any deal size*

Red Flag Report

A quick check on the business before you commit to a full due diligence, even before you sign an LOI. Within 48 hours of receiving the seller’s documents you get a risk rating, a price-range recommendation and, if the evidence justifies it, a recommendation to walk away. Go ahead and the full fee is credited against a Standard or Deep Dive Report. Walk away and it was cheap protection against a bad deal.

Period analyzed
3–6 months
Report length
5–10 pages
Turnaround
48 hours
Contracts
Top 3 revenue contracts

*A supplement may apply to deals above $2M USD.

Fixed price

$990

Flippa charges $1,500

  • Paid once, upfrontFixed price, no hidden fees
  • Delivered within 48 hoursFrom receiving documents
  • Full fee credited if you upgradeTo a Standard or Deep Dive Report within 60 days

Sample report

See what you get

A real Deep Dive Report we delivered to a buyer, with client and business details redacted. Your Red Flag Report follows the same format, with the scope described below.

74 pagesRedacted
Download PDF
Cover

What we review

Inside your Red Flag Report

A fast, low-cost check before you commit to a full due diligence, even before you sign an LOI. Within 48 hours of receiving the seller’s documents you get a risk rating, a price-range recommendation and, if the evidence justifies it, a recommendation to walk away. Upgrade to a Standard or Deep Dive Report within 60 days and the full fee is credited.

Your verdict

  • Overall risk rating for the deal
  • Price-range recommendation based on what the documents support
  • A clear walk-away recommendation, if the evidence justifies one
  • What to verify in a full review if you go ahead

Corporate & Ownership

  • Certificate of Incorporation / Company Registration
  • Directors and Shareholders list (latest)
  • Confirmation of trading names and business locations
  • Key-person dependency: who runs what, and what leaves with the seller

Financial Overview

  • Last 3–6 months P&L (summary format acceptable)
  • Review of payment processor summary reports (Stripe/PayPal/Shopify) — review of monthly totals.
  • Review summary of current debts or liabilities (as declared by seller)
  • High-level tax statement review (recent return or summary)

Traffic & Performance

  • Google Analytics/GA4 - Traffic Overview, Channels, Conversions (3-6 months)
  • Google Search Console screenshots - Performance Overview (3-6 months)
  • Advertising spend summaries (Google Ads / Meta) as applicable
  • 6 month customer/order volume summaries (Shopify/other)

Legal & Contracts

  • Summary list of material contracts (customer, supplier, software tools)
  • Review of Copies top 3 material contracts third parties that generate revenue (e.g., affiliate networks)
  • Top-level summary of any disputes, claims or regulatory issues
  • High-level compliance check: privacy policy, GDPR/CCPA basics and regulatory flags

Intellectual Property

  • Domain ownership proof (registrar screenshot)
  • List of trademarks (registered or unregistered)
  • Evidence of content or code ownership (contractor list only; documents not required at this stage)

Technology & Operations

  • Summary of key suppliers/fulfilment partners/platform accounts (Amazon, Shopify, apps etc.)
  • Screenshot of platform account health (Amazon, eBay, app stores, etc., if relevant)
  • Hosting and infrastructure summary (AWS, GCP, etc.)
  • Software infrastructure summary (SaaS stack)
  • Uptime/downtime summary (if available)
  • High-level code review: ownership, stack and obvious risks

FlipAudit vs Flippa Comparison

See how FlipAudit Red Flag Report compares to Flippa's Red Flag Package.

See how FlipAudit Red Flag Report compares to Flippa's Red Flag Package.
FeatureFlippa Red FlagFlipAudit Red Flag
Price$1,500$990
Analysis Period3-6 Months3-6 Months
Report Size3-5 Pages5-10 Pages
Recommended Price Range$1 - $50kAny deal sizeSupplement above $2M
Corporate & Ownership VerificationYesYes
Financial OverviewNoYes

Why Choose FlipAudit? We offer more comprehensive analysis, deeper verification, and better value. Our reports are prepared by experienced professionals who understand the nuances of online business acquisitions.

Peace of mind

You're protected

  • Qualified lawyers
  • No broker affiliations
  • Fixed price, paid once

How upgrading works

Upgrade to a Standard or Deep Dive Report within 60 days of receiving your Red Flag Report and everything you paid for it counts towards the bigger report. You only pay the difference.

  1. Read your Red Flag Report. Your 60 days start on the day we deliver it.
  2. Book a free call and tell us which report you want.
  3. We send you a payment link for the difference only.
  4. Once it's paid, we start your full report.
Upgrade to Standard
$2,310
Upgrade to Deep Dive
$3,960

After 60 days, the full price of the upgraded report applies.

Timeline

How it runs

  1. Order and kickoff

    Pay the fixed price, then a kickoff call covers the deal, what to focus on and the documents we need.

  2. 48-hour review

    Once we have the seller's documents, we check the business metrics, financials, compliance, key-person risk and code.

  3. Your verdict

    A risk rating, a price-range recommendation and, if justified, a recommendation to walk away.

Perfect for

  • A quick check before you sign an LOI
  • Deciding whether a deal is worth a full due diligence
  • Screening several businesses before you pick one
  • Getting a second opinion on the asking price

No risk if you go ahead

Upgrade to a Standard or Deep Dive Report within 60 days of receiving your Red Flag Report and the full Red Flag fee is credited against the new package. You only pay the difference.

If the report tells you to walk away, you've spent a fraction of a full review to avoid a bad deal.

Possible outcomes

Whatever we find, you win.

  • Peace of Mind

    Clean bill of health - proceed with confidence

  • Fixable Issues

    Problems found that could lead to better negotiation

  • Avoid Disaster

    Serious issues discovered - potentially saving you thousands

FAQ

Common questions

What's the difference between the three report types?
The Red Flag Report ($990) is a fast, low-cost check for a deal of any size: within 48 hours of receiving the seller’s documents you get a risk rating, a price-range recommendation and, if justified, a recommendation to walk away. The Standard Report ($3,300) provides a comprehensive 12-month document-based review including full financial verification, GA4 access, and complete legal audit, ideal for purchases up to $250k and includes a basic code overview. The Deep Dive Report ($4,950) offers forensic 24-month verification with bank statement analysis, full code review, and dedicated senior lawyer support for $250k+ transactions and businesses in regulated industries.
Should I start with a Red Flag Report?
If you want a quick check on a business before committing to a full due diligence, yes, even before you sign an LOI. It covers business metrics, financials, compliance, key-person risk and the code, and gives you a risk rating, a price-range recommendation and, if the evidence justifies it, a recommendation to walk away. If you go ahead, upgrade to a Standard or Deep Dive Report within 60 days and the full Red Flag fee is credited, so it costs you nothing extra. If you walk away, it was cheap protection against a bad deal.
How does payment work?
Each package has one fixed price, paid in full when you order, with no deposit and no balance to pay later. Not sure which package you need? Book a free call first. A supplement may apply to deals above $2M USD.
How long does each type of report take?
A Red Flag Report arrives within 48 hours of receiving the seller’s documents. Standard and Deep Dive Reports take 10-15 business days, depending on complexity. Timelines can be adjusted for urgent transactions or complex business structures.
What if you find problems during the due diligence?
Finding issues isn't necessarily bad news! Often, problems we discover can be fixed or used as negotiation leverage to reduce the purchase price. We've helped clients negotiate significant price reductions based on our findings. In cases where we find serious fraud or insurmountable issues, we may have saved you from a disastrous investment.
Can I upgrade from a Red Flag Report to a more comprehensive package?
Yes. Upgrade to a Standard or Deep Dive Report within 60 days of receiving your Red Flag Report and the full Red Flag fee is credited, so you only pay the difference. Book a call and we'll send you a payment link for it.
What industries do you specialize in?
We specialize in online businesses including e-commerce (digital products, dropship, inventory-based, Shopify), SaaS (B2B/B2C software, marketing tools, developer tools), service businesses (agencies, consulting, IT services), and content sites (blogs, directories, forums). Our Package Picker can help recommend the right level of diligence for your specific industry.
What happens after you complete the report?
You'll receive a detailed written report (15-70 pages depending on package) and have a consultation call with our team to discuss findings, answer questions, and provide recommendations. We remain available for follow-up questions as you move forward with negotiation and closing.
What documents will I need to provide?
Common documents include business registration, financial statements (P&Ls, bank statements), traffic analytics (Google Analytics, Search Console), customer data, contracts with suppliers/customers, IP ownership proof, and tax returns. The specific requirements vary by package level and will be outlined during your kickoff call.

Check the deal before you commit

A risk rating and walk-away advice within 48 hours of receiving the seller’s documents, fully credited if you upgrade within 60 days.

Book a free call